Details Matter: Know Your Subject

'It has long been an axiom of mine that the little things are infinitely the most important.' -Sherlock Holmes, A Case of Identity

Design is an art, true, but design and art are not the same. In art, liberties can be taken, but in design, attention to detail is a must. And it could be said that too much research may never be enough. No matter the size of the client or job, a bit of sleuthing can make the difference between success and failure.

In the late 90's, an ad campaign was launched by Quilted Northern tissue featuring cartoon women quilting. Though the intention was fine, the ladies were 'quilting' using knitting needles. This was a costly mistake, teasing the sensibilities of a large demographic: homemakers and housewives. The campaign was eventually revamped to show quilting instead of knitting, but the lesson wasn't a nice one to learn. This is where research could have saved them a lot of time and embarrassment. Knitting and quilting may both use needles, but that in no way means the two are interchangeable.

Agencies and designers work with a lot of different clients. Though it may be familiar for you to work for a coffee shop if you love coffee and know a lot about it, it may not be a simple when the client deals in something outside your realm of expertise. Don't be afraid to take to the books, so to speak, and learn some things. Start by listening to your client, ask lots of questions. Dig deep and pay attention to the smallest of facts. This will not only make your design better, but can really help establish a trusting relationship.

Next, research every angle. If your client has something to do with music and you aren't a musician, give yourself a lesson in musical theory. Don't go by what you think may be okay, start out with a strong foundation and build your house there. You can have a design that's technically good, but if the base concept isn't sound, that design may end up on the scrap heap. And pay special attention to symbols and what they mean. A symbol or term may have a completely different meaning to one group than it does another.

Designers can be crunched for time more than we'd like, but our clients aren't always of a 'get it to me when you can' mentality themselves. If you've listened to your client, gotten to know them and their business, and done your research, what you deliver will be the cream of the crop. "Measure twice, cut once" as they say also applies to design. When you bring your client something that's thoroughly researched, it's easier to move forward without time-wasting error correction.

Jacks of All Trades, designers are detectives with sketchbooks. Knowing a little something about a lot of subjects isn't only beneficial for a trivia buff or Jeopardy contestant. These days, when information is so readily available, there's no excuse for errors of continuity. Be respectful of your client and good things will happen. And remember, you can't quilt with knitting needles.

Awards Aren't Everything: Working Through Discouragement

"There are two things that I want you to make up your minds to: first, that you are going to have a good time as long as you live - I have no use for the sour-faced man - and next, that you are going to do something worthwhile, that you are going to work hard and do the things you set out to do." -Theodore Roosevelt, 1898

Being creative is difficult sometimes. It's not always masterpieces and accolades. But being a successful artist, designer, writer, musician, or actor isn't just about the praise. It's not easy to ignore the noise about awards and such. The quest for 'fame' can put a serious dent in your self confidence and can ultimately stunt your development in your field.

Our world is all about the next big thing, the next meme, the next billion in profit. Tastes and styles are constantly shifting. As artists, we may produce amazing work, but if we don't have the right connections or timing, our efforts may be trampled by the herd. The internet has opened many doors of possibility, but those doors are covered in cobwebs of doubt and intimidation. One may see the sheer volume of amazing talent out there and just refuse to try. We can't be discouraged. We must decide what we truly want and why. Would we rather have thousands of pats on the back for something we're not completely proud of or be pleased, deep down, by a project no matter how much stir it causes.

Creativity isn't just a job, it's a part of us. Above all, we must remember to have fun, to enjoy what we do. That can be extremely difficult when our efforts to be noticed go unfulfilled. We must remember that we are unique. Others may be similar, but they don't have the experiences or history we have. When you're feeling ignored, make a list of your accomplishments. You may find you've had more success than you remember. Do something that makes you happy. If you're a designer who's sick of being in front of the computer, take a sketchbook to a comfortable chair and draw what pops into your head. If, as a musician, the songs you've been playing are only making you more frustrated, dig up a song that never fails to bring a smile.

Awards and praise are nice, but that sort of thing is usually fleeting. Yes, having an award on your resume can help you get a job or gig, but the true test of success is longevity and genuinely loving what you do. It's better to prove the ability to follow through with something worthwhile than to come up with a lucky break. Awards can be very political and aren't always the best indication of talent. Hone your skills, do your best, and have fun. If accolades come, good for you! If they don't, it doesn't mean you've failed. Follow your passion with fervor and happiness will tag along!

Chase Away the Creative Blues

"Creativity involves breaking out of established patterns in order to look at things in a different way." -Edward de Bono

One of the pitfalls of creativity is the shin-cracking stumble of being uninspired. How many times have you had a really productive streak and then nothing? If you're anything like me, ignoring your creative dry spell is harder than ignoring a giant spider crawling across your face. So, how does one remedy the drought? There are many ways to tempt your spark back out into the daylight. Generally, people have to find their own cure, but here are a few suggestions.

Escape

Whether you have a regular '9 to 5' or work from home, it's easy to get into the routine of bottom in chair, eyes on the computer. Though this is fine when all your cylinders are firing, but if you've run out of ideas, it's time to go idea shopping. The trip doesn't have to be lengthy or really have purpose. Put on your walking shoes and stroll around the neighborhood. Visit a green space or if that's not your style, sit at a coffee shop or bookstore. Whatever you do, distance yourself from your usual working area, enjoy some peace, and observe life around you. The kick-start you need may be in the colors of a pretty day or the smile of a stranger.

Hat Trick

I've used this method many times in the past. Write some random words on slips of paper and place them in a bowl or basket. Draw out a word; ready, set, create! Ignition may not be immediate, but when it comes, you'll be back to normal in no time. Sometimes, the brain needs a hard restart. When you're hung up on something or just lacking drive, forcing your mind to think the  unexpected can really help.

Shuffle

In the same vein as 'random word in a hat' is the shuffle. So many of us employ a steady set of skills in our field. Some of us code websites all day while some toil over layouts and illustrations. Sometimes, when our usual work bores us into stagnation, we need to shuffle to something unusual. How about getting creative in the kitchen? Find a recipe and make something. Interested in gardening? Get a new potted plant. Do a word puzzle or play a game. People have a plethora of skills, we just don't use them all in one day. Skills need a break just like pulled muscles.

Unwind

Being uninspired, though seemingly monotonous, is something that can push your stress level to critical. Escaping to different surroundings may help in some respects, but remember, there are a lot of parts to the machine that is you. It's important to do diagnostics on everything. Have you laughed today? Has something made you feel like a child again recently? Cutting loose and being silly is great medicine. Shaking the snowglobe of your mind with a little laughter can really help things settle more clearly.

Creative silence can be deafening. It's important to keep perspective and not let the blank page get you down. Success and refreshment is never far. The trick is to not be dissuaded by the time it takes to get back on track.

Project Completion: Knowing When to Stop

"…letting well enough alone – which is the rule for grown artists only." -Winslow Homer

One of the most trying obstacles of art and design is knowing when to stop. Creative people, by nature, are often unimpressed by their own efforts. We can paint, sculpt, and tweak away until something is completely ruined. In order to grow as artists and designers, we must learn to step enough is enough.

When you're working on a personal project or make your money as a fine artist, it's oftentimes more difficult to put your signature on something and call it done. Doing something for yourself intimates a personal attachment and we all want personal things to be perfect. When you're collaborating, a project can be difficult to finish due to the principle of 'too many cooks in the kitchen'. When more than one decision-maker is involved, there are different ideas of 'complete'. How do we combat these roadblocks to success?

Where personal projects are concerned, the path to completion lies in understanding your expectations at the outset. What do you want your piece to accomplish? Do you have plans for the work when it's finished? What's your audience and what does this audience expect? It's also helpful to have a good set of sketches and references handy. As they say in carpentry: measure twice; cut once. This can be applied to art and design. Planning will save you time and help you create a more cohesive final product. When you know where you're going, you know when to stop.

Sometimes, all the planning in the world won't save you from feeling like something isn't quite right with your piece. If this occurs, step away. Speaking from experience, I attest to the difficulty of walking away, but it can really help you gain some perspective. Setting something aside for a while can allow you to revisit it later with fresh eyes.

If you're working collaboratively on a project—for an employer, freelance client, or volunteer project—planning, again, is a great way to avoid a lot of rough patches. Gather as much information as you can. Ask about audience again, be clear on expectations, and involve everyone in discussions about style, colors, and emotions. When everyone has input from the beginning, sticky confrontation down the road will be less prevalent. (I will add, confrontation is usually unavoidable, but the frequency can be lessened.)

Collaborative projects demand a high competency and confidence. Without being pushy or overbearing, speak your mind on technical matters. If someone suggests a typeface or color that just won't work, try to explain to them exactly why. Take your listener's experience into account. If they aren't creative, understand that some of your terms may not make sense. When all the cards are on the table, it will be easier to agree when a project reaches completion.

As with anything, it's possible to ruin a project by going only an inch too far. Planning for completion can really help you know when to step back, add your signature, and move on. Remember, even the masters had to put down their brushes and chisels at some point. Imagine if daVinci had put just one more swath of paint on the Mona Lisa. She may not be the enigmatic treasure she is today.